Meet Liam McCauley

Online Social Network Marketing is the newest way to reach not only to the internet generation, but also the casual user.  With the invention of the World Wide Web, the landscape of marketing has changed drastically.  Over the next few years virtually all businesses, and even a great amount of private people, will create their own website.  Low overhead costs and the potential to reach a great many potential clients will lead to an oversaturation of websites.

One can pay companies big dollars in order to show up more prominently on a search engine.  However, with the amount of inferior businesses popping up all over the internet, users are wary of such paid advertisements.  Other than the recurring costs involved, it is simply a far too difficult prospect to try and constantly keep your website at the top of a search engine’s list.  A more effective method for using the internet to promote your business is online social network marketing.

Online social network marketing capitalizes on the success of sites such as:

1. Facebook

2. Twitter

3. Various blogging websites

Social networking websites allow users to follow someone’s activity via updates.  Updates can be what they are working on at the current moment or an informative article.  Anyone in the user’s social network instantly receives an alert.  These alerts can be seen on the website itself, by e-mail, or via text message.   For businesses these alerts can serve many purposes.  First, it keeps the businesses name at the forefront of the audience’s mind.  Second, it can alert the user of any new products, services, or changes to the company.  It also allows the company to tailor specific marketing campaigns towards specific audiences.  A major upside of this kind of marketing is that it can all be done instantly and without any significant cost.

Beyond the aforementioned benefits, the biggest reward for using online social network marketing is the ability to reach more potential customers than could ever be done with one website alone.  Your social network includes a group of followers, including friends, colleagues, or even someone that found your profile by chance.  As all of your followers have their own unique group of followers, this automatically links you up to their network, extending your business further and further.  We all know that word of mouth is the best kind of advertising as referrals hold more weight than any other advertising tactic.  By translating this model to the internet, this expansion can happen, literally, overnight.  Using little to no money, a business can grow by leaps and bounds.